Public Service Announcement and Posters

1.                       Public Service Announcement and Posters

(Istiningtyas N. & Nova Indriani)

      Definition of Public Service Announcement

Public service announcement/advertisement (PSA) is a free commercial for non profit organization.

      Definition of Posters

A poster is an informative and decorative way to attract the attention to the information in contains.

      Advantages of PSA’s

1.      PSA’s are generally inexpensive

2.      Most stations will allow you to include a telephone number for more information in your PSA.

3.      PSA’s tend to be reallt effective at encouraging the audience to do something.

      How To Write PSA?

1.      Target your audience.

2.      Prioritize your media outlets.

3.      Survey your media outlets to best reach that audience.

      How To Make A Poster?

1.      Make it easy for your readers. If they are badly presented, no one will take time t read them.

2.      The purpose of your poster is to present scientific information. Don’t get carried away using a lot of colors and fonts, which might distract from the presentation of your research.

3.      Your poster is a visual means of information.

      Examples:

§  Public service announcement

o   “This is your brain. This is your brain on drugs. Any question?”

o   “A mind is a terrible thing to waste.”

o   “Friends don’t let friends drive drunk.”

§  Poster

“Only You” can prevent forest fires. Don’t create funeral pyres in the woods!